When I started reading this book I was unsure of how this would read. Most of the time when you are assigned to read a book or story for class it is not always an interesting read. I was pleasantly surprised of how interesting Scott Stratten is. I really enjoyed the chapter on Cold Calling, it really measured up to how I feel towards it and I wish that every business person had to read this book for that chapter alone. My favorite part in the book(chapter 5) is when he says
“Almost 10 years ago I was sitting in a friend’s office talking about typical guy stuff, when his phone rang. He picked it up, listened for a few seconds, and began to berate the caller on the other end. My favorite line was, ‘Don’t you have anything better to do than to try to sell me your crap?’ After he slammed down the phone, we agreed on how big a pain it was when people would cold-call us, interrupting our day. We finished our chat, and then he excused himself with the line, ‘I gotta go, Scott, I have to make my calls for the day.’ I just stared at him with one eyebrow up. ‘Chris, you just raked that guy over the coals because he cold-called you, and now you’re doing it yourself?’ ‘No, no Scott, I’m calling these leads to introduce something they need!’ ”
For me this exactly what I was thinking.. cold-calling isn’t really as helpful as it may have been or thought to be. Calling people who aren’t interested in your products or would be if you did not have staff call them multiple times trying to get them interested or give information.
If you want to tweet or look up Scott Stratten and see his other books his website is Unmarketing.com or on twitter @unmarketing
“Almost 10 years ago I was sitting in a friend’s office talking about typical guy stuff, when his phone rang. He picked it up, listened for a few seconds, and began to berate the caller on the other end. My favorite line was, ‘Don’t you have anything better to do than to try to sell me your crap?’ After he slammed down the phone, we agreed on how big a pain it was when people would cold-call us, interrupting our day. We finished our chat, and then he excused himself with the line, ‘I gotta go, Scott, I have to make my calls for the day.’ I just stared at him with one eyebrow up. ‘Chris, you just raked that guy over the coals because he cold-called you, and now you’re doing it yourself?’ ‘No, no Scott, I’m calling these leads to introduce something they need!’ ”
For me this exactly what I was thinking.. cold-calling isn’t really as helpful as it may have been or thought to be. Calling people who aren’t interested in your products or would be if you did not have staff call them multiple times trying to get them interested or give information.
If you want to tweet or look up Scott Stratten and see his other books his website is Unmarketing.com or on twitter @unmarketing