While reading this book, the author mentioned Blue’s Clues and this caught my attention. It was interesting because as a show, it was simple. Children loved it because it was on their level and it kept them interested. I remember as a kid watching this show and I still remember certain things about it to this day. That, for me, is what marketing is about; making sure people remember you years later. That builds loyalty. I think this show seemed to work so much better than Sesame Street because they knew preschoolers were their target audience. Sesame Street focused too much on the parents not being bored, they lost the kids at some point and had to figure out how to get them back. In business, this is the ultimate goal-to know who you are targeting and how to balance if you have more than one target market. I remember watching Sesame Street last summer with my nephew and I did like that I could watch it with him without being bored or wanting to do something else like some of the other shows he would watch.
Gladwell uses an example about a group of Yale students and an experiment to get a tetanus shot. Even though they had all the information they needed and had strong views afterword about it, they still didn’t go get the shot. When the study was conducted a second time, there was additional information included to help them with times the shots were offered and a map of where the clinic was. Though the students didn’t really need to know where the clinic was, the additional information made the whole thing more personal. This got me thinking about how to look at why products or services really sell. Sure, most products and services are all the same, and there are usually plenty of people who provide the same service or product, but people buy a particular product or service because that company made it personal for them most likely. These companies probably made the customer see how good of a price it was, how easy it was to use or just merely made sure the customer could not see themselves without what they were selling.
I learned a lot from this book and it really made me think about the things he talked about and the different issues. I would recommend this to other people for them to read. Click here to purchase this book.
Gladwell uses an example about a group of Yale students and an experiment to get a tetanus shot. Even though they had all the information they needed and had strong views afterword about it, they still didn’t go get the shot. When the study was conducted a second time, there was additional information included to help them with times the shots were offered and a map of where the clinic was. Though the students didn’t really need to know where the clinic was, the additional information made the whole thing more personal. This got me thinking about how to look at why products or services really sell. Sure, most products and services are all the same, and there are usually plenty of people who provide the same service or product, but people buy a particular product or service because that company made it personal for them most likely. These companies probably made the customer see how good of a price it was, how easy it was to use or just merely made sure the customer could not see themselves without what they were selling.
I learned a lot from this book and it really made me think about the things he talked about and the different issues. I would recommend this to other people for them to read. Click here to purchase this book.