So this morning while scrolling through my Facebook page I came across a friends post about the U2 album being downloaded to her phone through cloud.. So wondering if it is on my phone I go to the Music, Artists, and there it was. Then I thought, man that is AMAZING marketing!
Really lets think about this a moment, I have never really heard their music and the snips I have heard I wasn't impressed, so I made sure I didn't listen to them. But when I think of U2, I don't think of them for their music, I think of the things they do to help others, especially Bono. I say all this to get back to the marketing of the whole thing. Giving every Apple user this album Is the best marketing ploy I have seen in a while. Now that their music is on your phone, it gives you the want to take a listen since its free and already ready for download. This is truly good marketing.
Go Ahead, go take a look and see if you are a new U2 fan!
Really lets think about this a moment, I have never really heard their music and the snips I have heard I wasn't impressed, so I made sure I didn't listen to them. But when I think of U2, I don't think of them for their music, I think of the things they do to help others, especially Bono. I say all this to get back to the marketing of the whole thing. Giving every Apple user this album Is the best marketing ploy I have seen in a while. Now that their music is on your phone, it gives you the want to take a listen since its free and already ready for download. This is truly good marketing.
Go Ahead, go take a look and see if you are a new U2 fan!